Developing new markets for our wine is a top priority, and China is a significant market for us. It’s one of our fastest growing trading partners and holds enormous market potential for us.
In 2009 New Zealand wine exports to China were worth $14.2 million. We know China is a challenging market to break into, there’s distribution, logistic and regulatory issues. But I believe that with support, our chances of success are greatly enhanced, and there is massive room for growth.
The Government is allocating up to $200,000 to support detailed analysis of the market and its consumer preferences. There will also be development of a New Zealand wine strategy for this market. This support will help our wine industry to better understand the the market and provide the potential for us to greatly boost our exports to China.
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